• 5 Benefits of Mobile Apps

    5 Benefits of Mobile Apps896

    When I started this article I was reminded of a meme from a few years back that visualised all the objects a smartphone had essentially replaced. The image is no less relevant now, as it does a great job of reaffirming just how powerful our pocket-sized mobile devices are. The internet first began creeping into

  • What is Social Media Marketing (SMM)?

    What is Social Media Marketing (SMM)?3061

    Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social

  • The Top 10 Benefits of Social Media Marketing

    The Top 10 Benefits of Social Media Marketing2028

    To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some

  • How to create a social media strategy (that gets results)

    How to create a social media strategy (that gets results)401

    “Facebook influences 52% of consumers’ online and offline purchases” “54% of Twitter users say they have taken action after seeing a brand mentioned in Tweets” “90% of young adults use social media, while a third of millennials say social media is one of their preferred channels for communicating with businesses” The facts are compelling –

  • The Power of Responsive Email Design

    The Power of Responsive Email Design4932

    The majority of email opens occur on mobile devices, and this trend will grow in the future.  On average, a person receives 124 emails per day, and it’s estimated that the number will increase to 126 by 2019.  Email is used both for work and pleasure; it’s irreplaceable and timeless. Email is even older than