• Introduction to Search Engine Optimization (SEO)

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    What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the

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  • Importance of SEO in Small Business

    Importance of SEO in Small Business262

    As Google continues to have a case of the incurable hiccups, more and more websites are seeing see-saw results in their website search engine rankings. The fact is, small business owners are finding themselves caught between a rock and a hard place and are asking the question of whether or not SEO is truly a

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  • A Simple Introduction to Google AdWords

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    What exactly is Google AdWords and how can it help you? Imagine you could advertise your business in a magazine and that you only actually paid a very small amount of money for that advert if someone actually read it. In essence, that is the concept of Pay-per-click. Pay-per-click means that someone advertising will pay

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